Ian Dickinson: Advice needs a reboot not a robot

‘Fiddling while Rome burns’

clock • 6 min read

Ian Dickinson shares his insight on the opportunities for rejuvenation in the advice sector following the ABI's call for a 'fundamental' rethink. He says emerging technologies have a crucial role to play and if advisers don't do it for themselves 'Amazon or Google will find a way'...

At its Future-proofing the pension freedoms conference, the ABI called for a ‘fundamental rethink' of how financial advice and guidance operate. The call followed ABI research that showed 72% of people interviewed said that they will not pay for financial advice. The expression ‘fiddling while Rome burns' immediately sprang to mind, because relaxing the rules on advice alone will not provide the seismic shift our industry requires. Now as never before, we need to ask ourselves what future we want, and how we position ourselves for it now. Blame the pandemic, blame shifting demographic...

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