Lawrence Cook: Whose client is it anyway?

Building a brand

clock • 4 min read

Talking of owning a client may seem like odd language to use, writes Lawrence Cook, but building a brand to ensure their experiences are your firms' focus will create greater loyalty among your client base

It is common parlance for businesses to refer to ‘their' clients. This is often described as ‘owning' the client. Considerable effort is made to ensure that companies can demonstrate ownership of a client. Lawyers are regularly consulted to draft contracts that ensure everyone knows who the client belongs to. The financial press has covered many stories about haggling over who owns clients and who breached what clause. None of it very edifying but, of course, commercially important. The ownership of a client is not really an accurate phrase; it does not define what is meant. The pe...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

PA Awards 2026: Entries for all categories now open!

PA Awards 2026: Entries for all categories now open!

Our 21st anniversary awards will be held in London next March

Professional Adviser
clock 09 July 2025 • 1 min read
Plannr integrates SmartSearch anti-money laundering checks into adviser workflows

Plannr integrates SmartSearch anti-money laundering checks into adviser workflows

System aims to streamline client onboarding

Sahar Nazir
clock 09 July 2025 • 1 min read
More than half of advisers have seen clients negatively affected by finfluencers

More than half of advisers have seen clients negatively affected by finfluencers

‘Advisers are becoming, in many cases, financial paramedics'

Isabel Baxter
clock 09 July 2025 • 2 min read