Nick Eatock: Managing client 'digital fatigue' during lockdown

'Omnichannel' engagement

clock • 4 min read

Greater use of technology in the advice process necessarily accelerated during the Covid-19 lockdown but clients are now in danger of digital burnout, writes Nick Eatock. Here he discusses how to keep clients engaged as the pandemic drags on

Over the last six months, we've seen a huge increase in the way in which clients and advisers have engaged over technology. Driven by the Covid-19 lockdown, necessity forced a change in the way in which advisers and clients interact, requiring a switch from face to face to virtual almost overnight. And advisers and clients have embraced this shift with, according to the latest Intelliflo figures, use of client portals is up three-fold, and use of DocuSign digital signatures is sixteen times higher. Had enough However, as the restrictions over our movements continue and, across much ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

AI in financial advice starts with data that's fit for purpose

AI in financial advice starts with data that's fit for purpose

'The firms that benefit most from AI will be those that fix their foundations first'

Luke Miles
clock 26 March 2026 • 4 min read
Adventures in AI: Where next for AI in advice?

Adventures in AI: Where next for AI in advice?

Part three in the series...

Mike Morrow
clock 25 March 2026 • 4 min read
Can small advice firms still compete in a tech-driven market?

Can small advice firms still compete in a tech-driven market?

When AI is finally cracked in the context of financial advice, the competitive advantages will be enormous. The question is whether the economics of the technology market will let smaller firms share in them, writes Max Anderson

Max Anderson
clock 25 March 2026 • 3 min read