Ken Davy: To deal with the upcoming demand for advice we must learn from the past

Important lessons

clock • 5 min read

After the Covid-19 crisis has passed there is going to be a huge rise in demand for financial advice, but are you going to be able to cope? Asks Ken Davy. You will, says The SimplyBiz Group chairman, if you are ready to learn the lessons from almost 50 years ago…

In 1974, following two years of falling values, the UK stock market had collapsed by almost 75%, with commercial property not far behind. Catastrophic as this was, inflation made its impact even worse, resulting in the average portfolio falling 90% in real terms over the 73/74 period. As I had only become a financial adviser at the end of 1970, this cataclysmic decline taught me some valuable lessons about the fragility of investment markets, along with the vital importance of building and keeping strong client relationships. Indeed, throughout this traumatic time I hardly lost any of my...

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