Keith Churchouse: You represent yourself first before others, even virtually

How do you appear online?

clock • 3 min read

As virtual meetings become ever more popular, opines Keith Churchouse, the way we present ourselves remains ever important. After all, he writes, people buy people...

The new world of social distancing is now part of our imposed culture as we try to keep ourselves and everyone else safe by staying at home where possible. It is clear from the daily statistics that this is vital to protect ourselves and those at the front line, namely our fabulous NHS teams, carers and other key workers. The virtual world that has been only part of our lives in the past now seems to be all-consuming, with the ability to meet and greet people face to face now deferred, hopefully not for too long.  Email, telephone, virtual meetings (through Zoom, Microsoft Teams and o...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Brits unlikely to see IFAs despite Budget impact

Brits unlikely to see IFAs despite Budget impact

Just 19% were likely to seek advice, Continuum finds

Isabel Baxter
clock 12 February 2026 • 3 min read
Treasury consults on AR regime adding further FCA and FOS permissions

Treasury consults on AR regime adding further FCA and FOS permissions

Amid concerns about consumer harm and weaknesses in oversight

Isabel Baxter
clock 12 February 2026 • 3 min read
Adviser on crypto: 'I spend most of my time telling clients not to invest in it'

Adviser on crypto: 'I spend most of my time telling clients not to invest in it'

Panel unpacks next gen themes in advice

Isabel Baxter
clock 10 February 2026 • 3 min read