In a situation where no one knows for sure how the current Covid-19 outbreak will turn out doing any sort of business planning seems somewhat tricky, writes Lawrence Cook. So what can advisers do in the current crisis?
However, worrying that the very worst could happen does not help ourselves, our clients or our businesses. One might call that reckless optimism but it is more a pragmatic mind set to dealing what is in front of us. Irrespective of Covid-19 we know that clients worry mostly about the fundamentals, such as: Can I retire when I had planned? Can I maintain my current income/lifestyle? Will my business continue to exist? Is my money safe? During these difficult times the issues are not much different but the risks of not being able to answer these issues positively are signifi...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
