Social media can be daunting, especially when starting from zero, says Simon Goldthorpe, but it can be a key tool for advisers to grow their businesses and burnish a good public reputation
In the 2010 film The Social Network, Sean Parker - played by Justin Timberlake - described the invention of Facebook as a ‘once in a generation holy-s**t idea!'. He wasn't wrong. In just over 15 years, Facebook has grown from a million to 2.3 billion users. From changing the way we consume news to influencing the choice of people who govern us, it has become an intrinsic part of modern life. The social media revolution doesn't end there. More than 500 million people are using Instagram every day and three-quarters (77%) of recruiters now use LinkedIn to source candidates. And let's no...
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