Editor's View from the Desk #1: 'Reaching out' as we enter a new stage in the coronavirus crisis

Doing all we can to support readers

Katrina Lloyd
clock • 3 min read

It is the starting phrase of an email that usually strikes terror into the heart of any right thinking person, but 'reaching out' digitally to our readers seems to be the right thing to do in today's bewildering times.

So welcome to our new regular blog called 'View from the Desk' which will offer insights from myself, the other editors at PA's parent company Incisive Media and external guest editors on the key issues for ourselves and our markets as we all try to navigate what could be some very tough times ahead. I appreciate the 'desk' could become the 'kitchen table' sooner rather than later, but the sentiment remains the same.      I toyed with the idea of an Editor's diary - as who doesn't write a blog these days - but this is 2020 after all, and at least it relieves the pressure of trying to ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Aviva scraps final additional charge on adviser platform to offer single, transparent fee

Aviva scraps final additional charge on adviser platform to offer single, transparent fee

Move to remove ETI charges aligns with Consumer Duty

Sahar Nazir
clock 06 August 2025 • 2 min read
L&G H1 profits rise 9% as CEO hails 'excellent six months'

L&G H1 profits rise 9% as CEO hails 'excellent six months'

Growth from workplace pensions, annuities, and asset management

Sahar Nazir
clock 06 August 2025 • 2 min read
Uniquely exposed: How ultra-high net worth individuals are targeted by cyber crimes

Uniquely exposed: How ultra-high net worth individuals are targeted by cyber crimes

'UHNWIs also have to be conscious that attacks against them can originate through their professional advisers'

Daniel Gore
clock 06 August 2025 • 4 min read