PROD and financial advice: Finishing the methodology

In the second piece of this series we looked at how clients can be split into sub-segments. Now, in this final piece, we look at completing the PROD process. Our suggested practical approach is iterative in nature and starts at the advice service level. It then loops through investment solutions and platforms. Each client's individual needs are considered continuously throughout the process. At the outset we recommend that you include all the options, even the ones you have no intention of ever offering or even believe in. At a later stage, you can rule out any number of these options, w...