Simon Evan-Cook: When the maths does not add up

'Overly rational'

clock • 3 min read

You should always look at an idea from a different perspective, says Simon Evan-Cook, especially where mathematics is concerned...

Rational logic is generally a good thing, but you can have too much of it. And we may have too much of it today - sometimes what seems logical from one perspective looks bonkers from another. Mathematics is the home of the rationalist. But, in the real world, mathematical logic can come a cropper and it is useful for investors to be able to spot such episodes when they arise. Rory Sutherland, in his book Alchemy: The Surprising Power of Ideas That Don't Make Sense, provides plenty of examples. One that stood out was his contention that 1x10 does not equal 10x1. He gives the example...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Multi-Asset

Downing establishes advisory committee to aid Fox multi-asset range

Downing establishes advisory committee to aid Fox multi-asset range

Committee to be chaired by Lyndon Gill

Patrick Brusnahan
clock 03 June 2026 • 1 min read
Multi-asset insight: Rethinking value beyond cost

Multi-asset insight: Rethinking value beyond cost

'Ultimately, the biggest risk to long-term returns is not fees, it's behaviour'

Madhushree Agarwal
clock 14 May 2026 • 4 min read
Low-cost multi-asset funds outperforming competitors

Low-cost multi-asset funds outperforming competitors

Morningstar report finds

Michael Nelson
clock 27 February 2026 • 2 min read