Salman Ansari: Explaining the Cortex vs Limbic fight
Communicating risk
"Risk and reward is a tricky concept to talk about well"
Forget Prograis vs Taylor or a Joshua vs Ruiz Jr re-match, writes Salman Ansari, there is an epic fight raging every second of the day in your head - Cortex vs Limbic
In one corner of the ring is your thinking brain and in the other it is your emotional brain. And when it comes to making decisions about risk and finance, it would seem your emotional brain lands more...
More on Ratings, Research & Risk
Aegon launches risk-managed portfolios across platforms
‘Launched at very relevant time’
Industry Voice: The risk of riding too high
Canada Life Investments
Tom Ellis: Aubameyang or Kane, which behavioural baises will win out?
Do I escape the status quo effect?
Bruce Moss: The importance of timing and sequencing risk
'Unenviable task for advisers'
Guy Stephens: Let me embrace thee, sour adversity
'Be fearful when others are greedy'
Back to Top
More news
Industry Voice: Evolving with a changing world: how an integrated ESG approach can meet investors' demands
With most investment groups adopting ESG in some form, how do advisers choose a strategy which is right for clients?
M&G unveils impact fund focusing on health and wellbeing
Managed by Jasveet Brar
Three things your clients may call you about this week ...
60% income tax?
Barrie Dawson: Advising trustees is a different ball game
Five key points
