Salman Ansari: Explaining the Cortex vs Limbic fight

Communicating risk

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"Risk and reward is a tricky concept to talk about well"
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"Risk and reward is a tricky concept to talk about well"

Forget Prograis vs Taylor or a Joshua vs Ruiz Jr re-match, writes Salman Ansari, there is an epic fight raging every second of the day in your head - Cortex vs Limbic

In one corner of the ring is your thinking brain and in the other it is your emotional brain. And when it comes to making decisions about risk and finance, it would seem your emotional brain lands ...

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