Tim Sargisson: Forget millennials, we can't even engage our target audience

'Lack of effective marketing'

Tim Sargisson: "The solution could rest with the trade bodies putting together a media campaign to highlight the benefit of financial advice."
Tim Sargisson: "The solution could rest with the trade bodies putting together a media campaign to highlight the benefit of financial advice."
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While the conversation around engaging millennials becomes ever louder, Tim Sargisson believes advisers should do better at marketing to their primary audience before trying their hand at a younger demographic

As advisers we are frequently reminded about how we fail to engage with millennials. Seemingly blind to the fact that this group stand to inherit £5.5trn from baby-boomers over the next 30 years, according...

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