Tim Sargisson: It's all about trust, stupid - Part 2

Shared values

clock • 4 min read

Advisers face an opportunity like never before to build trust with clients and demonstrate competence through honesty and ethics, writes Tim Sargisson - and to take a greater piece of the action as a result

In last month's column, I highlighted research from fintech provider Evalue suggesting that, out of 1,000 individuals aged over 50, 43% worry that advisers would not act in their best interests. In other words nearly half the population do not trust us to provide advice and guidance as to how best to manage their retirement pot. Then, earlier this month the Sunday Times published a full-page feature that revealed how reps with St James's Plavce (SJP), Britain's biggest financial adviser, are encouraged to play down the impact charges can have on returns to investors. SJP's fees can er...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What Justin Bieber is telling you about your clients

What Justin Bieber is telling you about your clients

‘In our world, success, true success, is delivering someone to their goal’

Chris Justham
clock 22 April 2026 • 2 min read
Bank return to advice is a rare case of sequel eclipsing original

Bank return to advice is a rare case of sequel eclipsing original

‘Most banks and financial advisers will be serving vastly different customer bases’

Mark Glover
clock 21 April 2026 • 5 min read
FCA urges principal firms to strengthen inactive AR oversight

FCA urges principal firms to strengthen inactive AR oversight

Gaps in governance, reporting, and consumer protection

Isabel Baxter
clock 21 April 2026 • 3 min read