Laura Suter: Tread carefully in the wide-ranging IFISA market

ISA season took off this year with the usual wall-to-wall advertising - and no more so was this obvious than on the tube in London. The usual ads for teeth whitening and estate agents were pushed aside and the entire carriage appeared to be filled with the word ‘ISA'. A large bulk of these adverts this year, though, were for Innovative Finance ISAs - or ‘IFISAs'. One of the newest forms of ISA, it so far has failed to have the impact the government presumably wanted. Launched by then-chancellor George Osbourne - remember him - in 2015, the ISA allowed peer-to-peer and mini-bonds assets t...