Simon Binney: It's time to pull the plug on the term 'robo-advice'
Change the vernacular
Simon Binney: "It seems probable we will continue to see more advisers embrace technology to help them cope with their workload and service more clients."
'Robo-advice' is an overused, misunderstood term that has become a catch-all for advisory products that involve a digital process and so, argues Simon Binney, it is time to change the vernacular
It is time to draw a line in the sand. ‘Robo-advice' is an overused, misunderstood term that has become the catch-all for advisory products that involve a digital process. But it's not useful. It doesn't...
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