Terry Huddart: To the victor, the spoils

Projected AUA for advised platforms

clock • 4 min read

Some platforms have failed to build infrastructure that can cope with existing AUA inflows but, as Terry Huddart explains, there are huge incentives for businesses to get it right and win adviser trust

The second half of this decade has witnessed monumental change in the advised platform sector. It is change catalysed by the sector's success and change that has been handled poorly in some quarters, causing - in the medium term at least - significant user detriment and bad feeling.  Adviser platforms today manage a total of £550bn in assets under administration (AUA) and, of that, £400bn was introduced by advisers. Sector growth has been phenomenal because the core elements of the platform proposition - online and all in one place - have helped bring UK financial services into the moder...

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