Mickey Morrissey: Advising the next generation of clients

Informed consumers

clock • 3 min read

Younger generations might not yet seem as ideal as baby-boomer clients but, writes Mickey Morrissey, they will inherit wealth - and solutions do exist to help advisers steal a march on the tech giants set to 'eat their lunch'

In many ways, the baby-boomer generation make for model clients. Members of this group are wealthy, committed to the idea of saving and investing and also, importantly, trust those who advise them and act on their advice. This deference is disappearing with every generation, however - for example, the next generation are well-informed, tech-savvy but less trusting of authority. For future generations, it may not be enough to hand their money back after 30 years of accumulation, even if the adviser has done a great job. Partly, this is a function of technology. These generations have a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Deputy PM Rayner remains in post after £40k stamp duty error based on tax advice

Deputy PM Rayner remains in post after £40k stamp duty error based on tax advice

Deputy PM refers herself to ministerial standards adviser amid ongoing scrutiny

Sahar Nazir
clock 04 September 2025 • 2 min read
'There are sharks out there': V11 footballer plight highlights professional athlete financial vulnerability

'There are sharks out there': V11 footballer plight highlights professional athlete financial vulnerability

‘Sadly, in every industry there is good and bad'

Jenna Brown
clock 03 September 2025 • 8 min read
Clifton Wealth Partnership completes two acquisitions adding £146m AUM

Clifton Wealth Partnership completes two acquisitions adding £146m AUM

Advisory practices in Bristol and Yorkshire join CWP

Jenna Brown
clock 03 September 2025 • 2 min read