Mark Loosmore: Beware 'garbage in, garbage out'
Suitability and segmentation
Mark Loosmore: "Created and used correctly, data is incredibly powerful but it does not happen by chance."
Whether you want a charging model to help grow your business or a suitability framework to inform advice, writes Mark Loosmore, make sure you are putting the best data in to get the best out
Time is money - it is precious and perhaps our greatest resource. That is certainly the case for businesses whose products and services are an artful blend of time and skill. And, unless you know exactly...
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