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Chris Davies: "Adviser firms now need to factor in client behaviours, their propensities to buy certain products, sensitivities to fees or market movements and, of course, aligning client risk profiling and capacity for loss with product risk profiles."
The new PROD rules mean advisers now need to factor client behaviour into their thinking but, if done correctly, writes Chris Davies, this can lead to a significant competitive advantage
The missing link between advice suitability and appropriateness of product in meeting client needs has been delivered for retail investment advice firms through the introduction of the Financial Conduct...
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