Platform views: Aegon's pricing headache

'Tricky diplomatic issue'

"Upping prices for new clients was presumably not a part of the business model Aegon envisaged when it decided to build a largescale platform proposition."
"Upping prices for new clients was presumably not a part of the business model Aegon envisaged when it decided to build a largescale platform proposition."
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Not only is Aegon tackling a huge re-platforming project, writes Tom Ellis, the adviser platform sector's newly-crowned biggest player also faces a tricky diplomatic issue on its future charges

Aegon is merging and upgrading two platforms in one behemoth of a re-platforming project. While this unprecedented undertaking offers the sheer uncertainty of the client migration phase and the subsequent...

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