Platform views: Aegon's pricing headache

Aegon is merging and upgrading two platforms in one behemoth of a re-platforming project. While this unprecedented undertaking offers the sheer uncertainty of the client migration phase and the subsequent potential teething problems, however, the company faces a more subtle diplomatic issue that could see users reaching for their pitchforks. It is fair to say the Aegon and Cofunds platforms - the latter of which is now the new Aegon platform - currently operate two contrasting pricing strategies. As set out in the lang cat's pricing ‘heat map' below, the shades of orange and blue quickly...