Insurers do their best to humanise clients and now, writes Steven Dean, they need advisers to do the same for them to prospective clients - bridging the divide and forging a chain of trust between all parties
A thought came to me recently as I watched a video about how someone could maximise their cryptocurrency returns. I had no time for it at all because I would not trust anyone guaranteeing a return on a commodity as volatile as cryptocurrency - it holds no value to me because I have no faith in the system it is built on or the checks and balances in place. Insurers talk a lot about value. We strongly believe the products we offer are excellent value. They can be bought for pennies on the pound and come filled to bursting with non-financial extras that can be used every day. A lot of these...
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