Andrew Morris: To diversify … or not?

Quality, suitability and risk

clock • 4 min read

The idea diversification is less important than investors maintaining a low-cost, long-term exposure to the equity market has been gaining some momentum but does it stand up to scrutiny? Andrew Morris takes a closer look

Diversification is one of the foundation stones of the investment industry. Clients are constantly reminded of the importance of maintaining a diversified portfolio as exposure to different asset classes and geographies perform differently across different market conditions. A more recent movement has, however, suggested this is actually unnecessary and that simply maintaining a low-cost exposure to the equity market will deliver a better performance over the long term, despite fluctuations in performance. Yet how well does this view stand up to scrutiny? Looking solely at the headlin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Trian and General Catalyst to purchase Janus Henderson for $7.4bn

Trian and General Catalyst to purchase Janus Henderson for $7.4bn

Will continue to be led by current management team

Patrick Brusnahan
clock 23 December 2025 • 2 min read
2025 reflections: How strong companies trumped politics

2025 reflections: How strong companies trumped politics

Fears of an AI market bubble persist

Ryan Hughes
clock 23 December 2025 • 3 min read
What does 2026 hold for investment?

What does 2026 hold for investment?

‘The disruptors of yesterday are now the establishment’

Jen Frost
clock 17 December 2025 • 3 min read