Simon Evan-Cook: Why cash is now 'kill or cure'

One sub-sector of the population is in a bit of a pickle. What unites them is a shared need for high investment returns, combined with an unwillingness to risk any kind of drawdown. Unfortunately, that sub-sector is a big one. In fact, I reckon it is about the same size as the group that faces a similar conundrum - those who would really like to eat more cake and do less exercise, but do not fancy being overweight. This problem is particularly acute at the moment - the returns one, not the cake version, which is fairly constant. It is acute because markets do not offer much of a middl...