Adrian Boulding: The General Election - so where's the App for that?

This General Election comes at a very apt moment for Dunstan Thomas as we have just concluded a major research exercise to probe what the Millennial Generation want from financial services providers. In the process, we have uncovered some learning points that political parties, wanting to capture Millennials' votes this time around, would do well to have considered before publishing their election manifestos. We expect to see some significant action being taken to capture the Millennial vote - particularly by the Conservatives as they are clearly playing catch-up with this demographic. ...