Adrian Boulding: Expect a lively launch for the Lifetime ISA

The Lifetime ISA launches on 6 April 2017 and recent research by Dunstan Thomas among 23 to 36-year-old millennials suggests the government could have a major success on its hands. A starting point is the ONS population statistics, which show there are 18 million adults in the UK aged between 18 and 40 - the required age range for opening a new LISA account. Only perhaps the target audience is twice this size as, for each millennial who could open a LISA, there could be a ‘Bank of Mum and Dad' that might want to help them onto the property and savings ladder with a cash donation. In m...