LISA may offer the potential to encourage more under-40s to save, writes Adrian Boulding, but the product also increases the emphasis on getting the communications angle right
Things are moving on rapidly for the Lifetime Individual Savings Account (LISA). The Savings (Government Contributions) Bill is now progressing through Parliament and, following its second reading, it moved to the Public Bill Committee stage at the end of last month where politicians had the opportunity to grill the industry on how the product would be sold and marketed. HM Revenue & Customs (HMRC) has meanwhile produced its draft technical regulations on how the detailed arrangements for the 25% annual bonus payment will work and Government estimates of take-up have been fine-tuned in t...
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