The digital adviser: Time to think beyond your website
Give the people what they want
Ileana Sodani believes there is more to being a ‘digital adviser' than a snazzy website. Clients are willing to pay for the multi-channel experience, she writes
To adapt to changes in regulation and consumer attitudes, successful advisers must face an interesting conundrum: be both forward looking and ready to adapt, while retaining the traditional requirements...
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