Fuelled by the wide availability of credit and the growth in online services, our savings culture has changed significantly in recent decades. But now financial services is at a crossroads and needs to refine its approach to make it relevant for today's consumers, writes Stephen Gazard...
As we all know, the UK's savings culture was historically driven by interpersonal contact between service providers and customers - ‘The man from the Pru' dealt with customers directly at their homes, collecting premiums and providing information on products. I know, I was one of them! Although the architecture of the products (plus associated payments and charges) may be quite different to those available in today's marketplace, the notion of customers engaging directly with financial services professionals is still relevant. The growth in online services has also meant that a huge r...
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