Advisers must harness robo-advice and 'make it work for them'

Harness robo-advice and make it work for you, writes Andrew Storey

clock •

Robo-advice is not going away anytime soon. Advisers who harness the power of technology will outpace their rivals, writes Andrew Storey

Could your job be done cheaper, quicker and more efficiently by a machine? The fact that the FCA's Innovation Hub is crammed with web-based simplified advice and non-advised propositions suggests there are plenty of providers, platforms and software start-ups that think it could. You don't have to be a science fiction freak to talk about computers taking advisers' jobs. The threat robo-advisers pose to at least some clients is very real, and while only a handful of automated advice propositions have launched to date, legions more of this robotic army are expected to join the fray w...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Nick Eatock: Is this the end of the annual review as we know it?

Nick Eatock: Is this the end of the annual review as we know it?

Value comes from continuity of service

Nick Eatock
clock 25 September 2026 • 3 min read
Advice firms slow new tech adoption

Advice firms slow new tech adoption

Deliberate strategic decision

Jenna Brown
clock 24 September 2026 • 2 min read
'Fool's gold' warning as more than half of consumers embrace AI for decision-making

'Fool's gold' warning as more than half of consumers embrace AI for decision-making

AI is increasingly shaping the future of financial services

Laura Miller
clock 17 September 2026 • 2 min read