Advisers must harness robo-advice and 'make it work for them'

Harness robo-advice and make it work for you, writes Andrew Storey

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Robo-advice is not going away anytime soon. Advisers who harness the power of technology will outpace their rivals, writes Andrew Storey

Could your job be done cheaper, quicker and more efficiently by a machine? The fact that the FCA's Innovation Hub is crammed with web-based simplified advice and non-advised propositions suggests there are plenty of providers, platforms and software start-ups that think it could. You don't have to be a science fiction freak to talk about computers taking advisers' jobs. The threat robo-advisers pose to at least some clients is very real, and while only a handful of automated advice propositions have launched to date, legions more of this robotic army are expected to join the fray w...

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