AI in financial advice starts with data that's fit for purpose

Artificial intelligence (AI) pops up in nearly every conversation these days. Firms talk about automation, insights, faster reporting, and more personalised client communications. This month it was reported that AI usage among advisers has doubled over the past year. Yet scratch beneath the surface and there is real uncertainty. The technology sounds promising, but how does it work within a regulated advice model? What groundwork needs doing before firms can use it properly? Something crucial gets missed in all of this: AI only works when you have good, structured data underneath. ...