In an age where instant, updated information is the ‘norm', technology should be part and parcel of an adviser's way of working with clients in order to steer the relationship forwards, writes Mark Loosmore.
The ease of access to information online and the rise of price comparison websites, now used by over half the population, has contributed to a more informed consumer. Our recent Data, Disruption and the Digital Consumer report found 80% now carry out research online before making a significant purchase or investment decision, 39% say it makes interacting with firms more convenient and 21% said it speeded the process up. Technology has also stirred people to demand simple, clear and easy-to-access information. Almost a quarter said they wanted to view their financial world - bank accou...
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