You can't put the (social media) genie back in the bottle

You can’t put the (social media) genie back in the bottle

clock • 5 min read

The FCA's attempts to regulate social media and financial services are mildly confusing and more than a little impractical, writes Derek Bradley

The FCA has produced a consultation paper regarding its intent to impose rules on firms' use of social media and customer communications. It is an interesting, and as usual dry, slightly confusing and condescending read. In fact it could be summed up in the style of my end of term school reports that used to read ‘could try harder' and ‘seems to have trouble grasping the subject'. Following the paper's publication, Panacea exchanged a tweet or two with them on the matter: TheFCA : Being a follower of a firm on Twitter or liking a firm's FB page doesn't constitute ‘an established...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Timeline unveils AI assistant for advisers

Timeline unveils AI assistant for advisers

Launches Pennee and adds third-party DFMs to platform

Isabel Baxter
clock 14 May 2026 • 2 min read
HMRC signs £175m ten-year AI and sovereign data deal

HMRC signs £175m ten-year AI and sovereign data deal

Quantexa selected by HMRC

Jenna Brown
clock 14 May 2026 • 2 min read
How not to fall for the AI plausibility trap

How not to fall for the AI plausibility trap

'Trust in financial advice takes years to build. It has never been easier to put at risk'

Tadhg Buckley
clock 07 May 2026 • 3 min read