Fight! Why advisers need to defend themselves in the market share battle

The growth in the use of platforms has been one of the success stories in a post-Retail Distribution Review world. But who are the real winners? Life companies in particular have benefited enormously from the ability to re-invent their proposition to advisers and clients, with the recent announcement by Axa Wealth that assets under management have hit £8bn testament to success of the model. But are advisers being too complacent? Platforms may provide a cost-effective solution to clients' needs and fulfil regulatory obligations, but at the same time advisers should wake up and smell th...