Add to basket: What if Amazon entered financial services?

What would it mean for discount brokers, providers, even advisers, if a brand voted in 2013 as ‘best perceived' by a panel of more than one million people got in on your action? Think about that for a moment. Maybe this sounds fanciful to you, but it doesn't to the good people at KPMG, whose director, Jeremy Oakley, presented this option as part of his vision for the future of the industry at a TISA event in London last month. For Hargreaves Lansdown, James Hay and Towry, read Amazon, John Lewis and Saga, Oakley suggested. More than anything, his was a point about the power of bran...