Introducing... Professionaladviser.com

"You've changed," Mum said. She was right. As a regular reader of IFAonline.co.uk ("I like to know what you're up to"), she'd noticed that we had changed our name, our brand, our future. From 2 April, IFAonline.co.uk became www.professionaladviser.com Why have we done this? "Well," I told my Mum, "the term ‘Professional Adviser' better encapsulates both who our readers are and the sort of content we provide." Or words to that effect. I also told her it wasn't clear to everyone that IFAonline.co.uk was the online presence of Professional Adviser, our weekly magazine. Which was...