Introducing... Professionaladviser.com

Why we changed IFAonline.co.uk to professionaladviser.com

Scott Sinclair
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Yes, we know you love IFAonline.co.uk (we do too), but this is a brave new world for professional financial advice...

"You've changed," Mum said. She was right. As a regular reader of IFAonline.co.uk ("I like to know what you're up to"), she'd noticed that we had changed our name, our brand, our future. From 2 April, IFAonline.co.uk became www.professionaladviser.com Why have we done this? "Well," I told my Mum, "the term ‘Professional Adviser' better encapsulates both who our readers are and the sort of content we provide." Or words to that effect. I also told her it wasn't clear to everyone that IFAonline.co.uk was the online presence of Professional Adviser, our weekly magazine. Which was...

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