Why should we apologise for surviving?

Working in a platform proposition at a life company is great. Advisers and clients demand that platforms are dynamic, flexible and quick to respond to market or regulatory changes. And that’s what we are, and do. But if you listen to some of the commentary in the platform market, you’d think life companies have no right to be there: they are all set in their ways, and have no understanding of the modern platform world, they say. I can’t speak for other life company platforms, but that’s certainly not my experience. The days of written ledgers and old oak-panelled boardrooms are not pa...