Just what do gaming and platforms have in common?

PLATFORMS

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Shaun Sandiford on what the world of gaming has in common with investment platforms...

I listened to a debate on the radio at the end of last year that I felt had a striking resemblance to the UK platform market. The contributors were talking about computer games and computer games consoles. The games, they argued, were all available within a tolerable price range, notwithstanding special offers and promotions. As a result, gamers have very little price sensitivity despite the console makers' constant protests on their behalf. The gamers were more 'release time' sensitive than price sensitive. For gamers, as well as having access to new titles at the same time as other ...

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