The decline (and end?) of mass market advice

ADVICE

clock

Financial Times columnist David Stevenson is horrified at what investors are apparently willing to pay for advice.

What will a sensible client pay for good financial advice? I do not doubt this is a hot button issue for anyone working in the financial services industry – indeed, I have asked this question many times before in this column, usually with a cautiously optimistic response. My view had been that, when push comes to shove, most sensible investors will eventually pony up to avoid making catastrophic mistakes with their lifetime savings. Yet, as the months go by, I am not so sure anymore. Maybe, just maybe, most investors really are far from sensible and, come 2013, they will collectively ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The banks are back: What does this mean for advisers?

The banks are back: What does this mean for advisers?

Banks ‘uniquely positioned’ to provide advice to mass market

Sophia Panayi
clock 24 August 2026 • 6 min read
Social media investment advice leaves investors out of pocket - research

Social media investment advice leaves investors out of pocket - research

Over half who acted on social media financial advice regretted it

Isabel Baxter
clock 21 August 2026 • 3 min read
New sexual harassment duty: Can adviser firms show they've taken 'all reasonable steps'?

New sexual harassment duty: Can adviser firms show they've taken 'all reasonable steps'?

'Employers will be expected to take all reasonable steps'

Emily Bradshaw
clock 19 August 2026 • 4 min read