Godfather or Superman? Two business models reviewed

SUPERMAN

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I spend a fair bit of time explaining how our business works. It isn't very complicated.

It's different from others and for that reason people assume it's sophisticated. I thought I would summarise how most businesses in financial services work. There are two business models. The Godfather II model and the Superman III model. In Godfather II the young Don discovers that he can earn money by using his muscle to protect people in his neighbourhood against petty criminals. His position is initially morally ambiguous. While unashamedly violent his acts seem to be the lesser of two evils. However, as the business grows he formalises his position as a protection racketeer an...

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