Ask first! The trouble with life offices

Hands up if you’ve ever listened to a new launch from a life office and thought to yourself: “I really wish they’d talked this through with me first.” I know I have, more times than I care to remember, and I hope many of you have too. You see, in my experience, providers are very good (in fact sometimes brilliant) at building things without any external assistance whatsoever. Yes, they’ll claim to carry out IFA research from time to time, but often it’s too little too late and more of a tick-box exercise, as opposed to proper IFA feedback on the detail and overall ethos of the proposi...