Dual pricing: how to overcome this 'necessary evil'

Dual pricing is not a new concept, but it is certainly one that raised the ire of the intermediary market post-credit crunch. Looking back to late 2008 when this practice was arguably at its peak, many lenders alienated intermediaries by maximising their mortgage allocation through targeting consumers directly in their high street branch networks. Understandably, this upset many who stood up and suggested that this fell foul of Treating Customers Fairly (TCF) principles. Inevitably, this was a tough time for all concerned in the mortgage market, but especially so for the intermedia...