Blog: Is this as good as it gets for protection?

Is the public really unaware of protection products and their benefits?

clock

One of the most commonly cited reasons for poor protection sales is that most of the country is unaware of the availability of these products and what support they can provide.

But is that really the case? According to the Scottish Widows Consumer Protection Report awareness rates for the main three protection products are extremely high - 97% life, 86% critical illness, 83% income protection. This is probably far higher than most in the industry would expect and comes from a large sample size (over 5,000 members of the public quizzed by YouGov). Which leaves a very important question hanging in the wind - Is this as good as it gets for protection? People know it is out there, what it does and what its benefits are but yet show no real sign of getting ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Why the FCA protection consultation isn't just a relief, it's a rallying call

Why the FCA protection consultation isn't just a relief, it's a rallying call

'Together, we can build the next chapter of protection'

Paul Yates
clock 05 March 2026 • 5 min read
Advisers predict growing protection demand

Advisers predict growing protection demand

Rising costs is the biggest challenge

Cameron Roberts
clock 26 February 2026 • 1 min read
Pure protection in focus: FCA market study raises regulatory expectations for 2026

Pure protection in focus: FCA market study raises regulatory expectations for 2026

Commission models and fair value under scrutiny

Joe Norburn
clock 20 February 2026 • 6 min read