One of the most commonly cited reasons for poor protection sales is that most of the country is unaware of the availability of these products and what support they can provide.
But is that really the case? According to the Scottish Widows Consumer Protection Report awareness rates for the main three protection products are extremely high - 97% life, 86% critical illness, 83% income protection. This is probably far higher than most in the industry would expect and comes from a large sample size (over 5,000 members of the public quizzed by YouGov). Which leaves a very important question hanging in the wind - Is this as good as it gets for protection? People know it is out there, what it does and what its benefits are but yet show no real sign of getting ...
To continue reading this article...
Join Professional Adviser
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence.
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters.
- Make smart business decisions with the latest developments in regulation, investing retirement and protection.
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes.
