In his latest ‘Thoughts on…' series, business consultant Steve Billingham says the days of ‘If you build it, they will come' are over.
No, this is not another article on Search Engine Optimisation. What I would like to cover in this article is optimising your website from the visitors’ perspective. In the 1990s people used to talk about your website as being your online brochure. Not surprising, because at that time that was largely all web technology was able to deliver: static content. These days, web technology allows you to interact more directly with visitors and even establish a ‘virtual relationship’. An effective website today needs to be able to do so much more than act as your ‘shop window’. Clients’ exp...
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