Ramping up the rivalries

I think most people have become comfortably accustomed to the polarisation around whether a wrap is provider-led or independent (with most quality IFAs exhibiting a preference for the latter) but there now seems to be a bit of a spat brewing in the provider-led sector around about complexity and commitment to the market. It reads to me that the self-styled wrap industry giants Standard Life and Abbey are heading down different paths and Abbey at least want everyone to know about it. With some press reports suggesting that Standard is set to pull back on the marketing of its proposition (p...