Blog: Recognising the 'IFA'

Many of you appear to have read the article about research commissioned by Arjent on consumer experience of “bad financial advice” and criticised the use of the word “IFA” in the headline. Rather interestingly, the origins of this story are from a press release issued by Arjent, which did not point out – as my story showed – consumers were only asked about advice given by banks and IFAs, and therefore made no reference to other routes of advice distribution. The criticism, as a result, was about the additional research I conducted in talking to Arjent which revealed consumers were not ask...