A positive spin to new marketing speak

To my mind, it means little more than everyone putting their hands up and being frank and honest about what they are charging clients for the service they provide. It is certainly a progressive step and one which will force considerable debate about the relative value of each link in the value chain. The lack of charging transparency in the industry, coupled with millions of pounds of soft commission ‘arrangements’ have been the greatest stumbling blocks to progress. That said, I suspect this will be a bigger challenge to implement than some might be currently imagining. Of course, ther...