The sham from the Pru

clock

Well, I don't know about you but I was utterly shocked to read that you, as advisers, don't add anything to a protection sale. No, you didn't misread that, according to recently published research from the Pru, buying protection through an adviser doesn't make it more likely that your claim will be honoured.

The Pru appears to have set out to conduct research with the sole intention of dishing dirt on the whole industry by coming up with as big a number as possible for declined claims to catch a few headlines. We all know that bad news sells and we’re no strangers to horror stories in the financial press about people who have had their claims turned down. But industry professionals also know that these cases are in the minority and that things have been changing for the better. The ABI and the industry have been working on making CI easier for consumers to understand, making the definition ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

FCA to simplify insurance rules to 'support growth and innovation'

FCA to simplify insurance rules to 'support growth and innovation'

Further reviews waiting in the wings

Cameron Roberts
clock 09 December 2025 • 2 min read
Budget 25: The protection and health headlines

Budget 25: The protection and health headlines

NHS, welfare reform, NI, economic inactivity and more

Cameron Roberts
clock 27 November 2025 • 2 min read
Why life and income protection planning is essential for every business

Why life and income protection planning is essential for every business

Protecting livelihoods, relationships and the long term vision of a business

Ken Maxwell
clock 10 November 2025 • 4 min read