How can we measure the benefits of adviser training?

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Should an adviser recommend an investment without knowing how its return will be measured? Since any investment is only as good as the return it delivers, probably not. Often laden with intangible benefits but concrete costs, good training opportunities can be declined precisely because measuring the return on the investment in training can be difficult.

If there were a way to assess the real impact of training on your staff – to eliminate the guess-work and end up with real, solid measures of the success, or otherwise, of training – some managers might begin to view training more as an investment than an expense. Evaluating how well training has been received - what impact it will have on an individual and the contribution they make to the business - is within reach. Some training is easier to evaluate than others; put an adviser on a course on regulation and you can test them at the end and mark their paper; train a manager on their co...

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