Running scared of income protection

At the risk of preaching to the choir, the concept of income protection is very simple, it’s a policy that pays out a monetary amount if the policyholder is unable to work. So what are the fundamental stumbling blocks when it comes to selling income protection to the public? One reason may be cost versus perceived benefit. Seeing a premium of £10 for £100,000 of critical illness cover, compared with £20 for £1,500 a month of income protection, certainly looks more attractive to the average man on the street, and people believe they won’t be ill for more than a few months. The lump sum w...