Promoting IP through song

This rather unusual event occurred at Lifesearch’s charity party on Thursday, which saw a whole host of protection providers doing karaoke, gambling and presenting a (thankfully) simplified version of 'Deal or No Deal'. Although Walsh’s singing and dress sense might not be everyone’s cup of tea, maybe the industry could do with this sort of publicity to raise people’s awareness of the importance of protection. Research from Bright Grey this week revealed just 4% of people regard their income as the most important thing to insure and only 2% believe critical illness cover is the most i...